Built for what 
comes next

Marketing and communications consulting for leadership teams driving growth, launches, and change. We align strategy, sharpen messaging, and support execution so priorities stay clear and teams move with confidence.

For leaders at inflection points

When a company hits an inflection point, the work isn’t just “more marketing.” It’s clearer direction, tighter messaging, and fewer misfires across teams. That’s what we build so momentum doesn’t get lost in translation.

Funding rounds + growth phases

Mergers + integrations

Executive transitions

Market entries + new offers

Services designed for alignment and built for execution

Brand positioning and narrative

Positioning and messaging that leadership can stand behind and teams can repeat.

Go-to-market and launch strategy

Launch plans that travel across teams, channels, and timelines without losing the plot.

Digital strategy and performance

Web, SEO, conversion paths, and measurement that support business outcomes.

Leadership and internal communication

Internal clarity that keeps managers aligned and teams steady through change.

Measurement and decision support

Dashboards and KPI discipline built around real decisions, not vanity metrics.

How we work

01

Diagnose

Clarify goals, constraints, stakeholders, and what’s actually driving the work.

02

Design

Define direction, messaging, and a plan that teams can execute without improvising.
03

Deploy

Support execution with talk tracks, assets, coordination, and decision-ready guidance.
04

Dial-in

Review what’s working, reduce noise, and strengthen the system as priorities evolve.

Why teams
choose GoodTalkCo

  • Senior partnership (direct work, no layers, no handoffs)
  • Clear outputs that teams can use, repeat, and continue to build
  • Alignment across external narrative + internal execution
  • Measurement that makes decisions easier, not reporting heavier

Credibility

GoodTalkCo is built by leaders who’ve owned this work inside organizations, not just advised from the outside.

We share examples and references selectively through direct conversation to protect client confidentiality.

Working with this team has honestly been a real accelerator for us. They know how to take a complex set of services, make sense of it, and turn it into a clear, effective marketing program. Their strategic guidance, strong execution, and ability to move things forward in a measurable way have made them an incredibly valuable partner.

Chief Strategy Officer
Global Life Sciences Consulting Firm

In a relatively short period of time as a young executive, I’ve had the opportunity to work with some truly phenomenal people, but Kelley and Mandy stand apart. They approach every situation with a solutions-oriented, values-driven mindset that aligns seamlessly with how I lead and how our organization operates. The impact that Kelley and Mandy have had on my career development extends far beyond any single engagement and has fundamentally shaped me into a more thoughtful, effective leader by shaping how I communicate, approach problem-solving, and recognize the true value of partnership.

Vice President, Integration & Project Management
Healthcare Organization

Kelley Swann and Mandy Caldwell have been outstanding social and design partners bringing our ideas and vision to life, from impactful International Women’s Month storytelling to how we authentically showcase our culture online, to creative designs to internally brand our people programming. No task is too small or request too big; they deliver creative, thoughtful work with speed and consistency. They are truly partners in helping our business scale and grow.

Chief People Officer
Life Sciences Organization

They don’t just support our work—they stand beside us as a trusted partner in all that we do.

Chief People Officer
Healthcare Organization

I’ve had the pleasure of collaborating with GoodTalk on several client projects, and they’ve been exceptional partners. Their expertise and strategic approach consistently deliver real results, and their professionalism makes every collaboration smooth and productive.

What impresses me most is their genuine investment in client success. They’re always responsive, deliver on time, and go above and beyond to ensure great outcomes. In an industry full of talk, Kelley and Mandy actually walk the walk.

If you’re looking for trusted partners who will care about results as much as you do, I highly recommend working with GoodTalk.

Founder & CEO
Strategic Marketing Partner

By the
numbers

20+ years
Combined leadership experience in marketing and communications.

200+ organizations
Supported through leadership roles and advisory work.

100+ initiatives
Supported across strategy, brand, digital, and communication programs.

Millions reached
Marketing and communication programs supported by our team have reached millions.

Long-term partners
Relationships built through trust, discretion and consistent delivery.

Ready to make the next move with clarity?

The work ahead deserves focus and good judgment. If you are planning a launch, refining direction or aligning a team, we would welcome the conversation.
See how we workStart the conversation