Marketing + communications support for moments that matter

GoodTalkCo supports leadership teams navigating growth, launches, and change. Our work connects strategy, messaging, and execution, so priorities stay clear, teams stay aligned, and decisions hold up in the real world.

Engagements often span brand and narrative, go-to-market and launch planning, digital performance, internal and change communication, and measurement.

Clarity that moves work forward.

Clarity isn’t just understanding the plan. It’s shared language, aligned stakeholders, and systems that prevent teams from improvising in five different directions.
We help leadership teams bring cohesion across brand positioning, go-to-market strategy, digital performance, internal communication, and measurement so important work moves forward with fewer misfires.

Our services

Brand positioning and narrative

Messaging that aligns leadership, teams, and the market

We clarify positioning and narrative so your message is consistent, credible, and usable across brand, marketing, PR, leadership, and sales.

Common focus areas

  • Brand positioning and messaging frameworks

  • Narrative development and proof points

  • PR messaging and earned media narrative support

  • Executive communications and thought leadership direction

  • Launch and transition storytelling

What this supports

Clear alignment, stronger confidence in decisions, and messaging teams can use consistently

Go-to-market and launch strategy

Launch plans that travel across teams and channels

We translate business strategy into launch plans that stay coordinated across marketing, PR, digital, social, and sales.

Common focus areas

  • Go-to-market strategy and launch planning
  • Audience and ICP clarity
  • Messaging, offers, and campaign structure
  • Cross-functional launch coordination
  • PR and social rollout planning
What this supports

More focused launches, improved adoption, and fewer disconnects across teams

Integrated marketing and communications

Marketing, PR, digital, and social execution that stays aligned

We bring marketing and communications into one coordinated approach so messaging stays consistent and execution does not drift across channels. This work can include PR support, digital marketing, social media systems, content development, and campaign support tied to clear priorities and measurable outcomes.

Common focus areas

  • Integrated marketing planning and campaign support

  • PR support and communications materials

  • Social media strategy and publishing systems

  • Content development and editorial planning

  • Website, SEO, and conversion improvements tied to priorities

What this supports

Stronger visibility, consistent messaging, and execution that holds across channels

Internal communication and change communication

Internal clarity that protects trust during change

When teams grow and priorities shift, internal communication becomes a performance issue. We help leaders communicate direction clearly, guide rollouts, and keep teams aligned as plans, structures, and roles evolve.

Common focus areas

  • Internal communication strategy and cadence

  • Leadership messaging and manager toolkits

  • Change communication planning and stakeholder alignment

  • Narrative alignment across teams

  • Communication systems that scale

What this supports

Reduced friction, clearer ownership, and steadier execution during periods of change

Measurement and decision support

Measurement designed for decisions

We build KPI discipline and reporting that leaders trust, so you can see what matters, act faster, and adjust without guessing.

Common focus areas

  • KPI definitions and measurement discipline
  • Dashboards and reporting design
  • Marketing, communications, and PR measurement approaches
  • Performance reviews and learning loops
What this supports

Clearer accountability, faster course correction, and improved outcomes over time

How engagements are structured

We work in two engagement modes depending on the moment and the level of continuity you need. Both are designed for clarity, alignment, and forward motion.

Ongoing advisory support

Best for leaders managing shifting priorities who need a senior partner close to decisions and execution.

Focused sprints

Best for time-bound work like messaging frameworks, launch planning, communication plans, or measurement resets.

Start with clarity

If you are navigating growth, planning a launch, strengthening visibility, or aligning teams through change, we would welcome the conversation.
Start the conversation