How we work

Working with GoodTalkCo is structured, collaborative, and focused on progress.
We stay close to the decisions that matter and involved long enough for the work to land in execution.
Our role is to help leaders reduce noise, align teams around shared language, and focus effort where it matters most.

How we work together

We ask the hard questions early so teams don’t pay for them later. We document decisions, build shared language, and create outputs people can actually use under pressure. You won’t get a pile of recommendations. You’ll get clarity, tools, and support that reduce rework and keep momentum intact.
We value clarity over speed when the stakes are high and focus over activity when complexity increases. 

Our role in the work

We operate at the intersection of strategy, messaging and execution. 
Close enough to move the work forward and far enough to bring perspective and pattern recognition. We help leaders clarify direction when priorities compete, establish shared language across teams, translate decisions into coordinated action, and support execution with judgment and follow-through.

Brand positioning and narrative

Organizations often struggle with inconsistent narratives as teams grow or priorities shift.

This work has included:

  • Developing positioning and messaging frameworks
  • Creating clear narrative structures for internal and external use
  • Supporting leadership alignment around shared language
COMMON OUTCOMES:
Consistent messaging, faster decisions, and teams that can repeat the story without rewriting it.

Scalable Digital Systems

As organizations expand, digital platforms and processes can quickly become fragmented.

This work has included:

  • Designing and rebuilding websites with scale in mind
  • Establishing governance, compliance, and content workflows
  • Implementing analytics and performance measurement systems
COMMON OUTCOMES:
Better performance, clearer governance, and platforms built to evolve without constant rebuilds.

Organizational and Communication Alignment

When teams, brands, or operating units multiply, clarity and coordination become harder to maintain.

This work has included:

  • Structuring internal communication programs
  • Supporting integration of new teams or business units
  • Creating playbooks, operating models, and SOPs
COMMON OUTCOMES:
Reduced friction, clearer ownership, and steadier execution through change.

Proof

Client feedback and references are shared selectively through direct conversation.

Working with this team has honestly been a real accelerator for us. They know how to take a complex set of services, make sense of it, and turn it into a clear, effective marketing program. Their strategic guidance, strong execution, and ability to move things forward in a measurable way have made them an incredibly valuable partner.

Chief Growth & Strategy Officer
Global Life Sciences Consulting Firm

In a relatively short period of time as a young executive, I’ve had the opportunity to work with some truly phenomenal people, but Kelley and Mandy stand apart. They approach every situation with a solutions-oriented, values-driven mindset that aligns seamlessly with how I lead and how our organization operates. The impact that Kelley and Mandy have had on my career development extends far beyond any single engagement and has fundamentally shaped me into a more thoughtful, effective leader by shaping how I communicate, approach problem-solving, and recognize the true value of partnership.

Vice President, Integration & Project Management
Healthcare Organization

Kelley Swann and Mandy Caldwell have been outstanding social and design partners bringing our ideas and vision to life, from impactful International Women’s Month storytelling to how we authentically showcase our culture online, to creative designs to internally brand our people programming. No task is too small or request too big; they deliver creative, thoughtful work with speed and consistency. They are truly partners in helping our business scale and grow.

Chief People Officer
Life Sciences Organization

They don’t just support our work—they stand beside us as a trusted partner in all that we do.

Chief People Officer
Healthcare Organization

I’ve had the pleasure of collaborating with GoodTalk on several client projects, and they’ve been exceptional partners. Their expertise and strategic approach consistently deliver real results, and their professionalism makes every collaboration smooth and productive.

What impresses me most is their genuine investment in client success. They’re always responsive, deliver on time, and go above and beyond to ensure great outcomes. In an industry full of talk, Kelley and Mandy actually walk the walk.

If you’re looking for trusted partners who will care about results as much as you do, I highly recommend working with GoodTalk.

Founder & CEO
Strategic Marketing Partner

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